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Local mum Anna Richardson has set up her own fashion business – so get your purses at the ready, ladies…

Tell me about you/your family…

I am a mum to a six and 10-year-old boy and girl, and I have been with my husband for 20 years.

 

Tell me about your business…
It is a fast-fashion brand that offers something for everyone no matter what your budget. Prices are competitive and my fashion offer is on point.

 

Have you always been interested in doing this?
What do you like about it the most?

I had a long fashion buying career of 15 years, but with the overseas travel it was too challenging with my family demands, so I decided to use all of what I had learned over the years to set up my own brand. Making my clients happy and seeing their reactions and excitement whenever something new comes in is what I love the most.

    Working for myself allows me to fit in and around my family life and my children's commitments. It is also far more rewarding working for yourself as it is based on your own terms.

 

Did you have to do any business courses or training for
your business?

No, although out of choice I have attended a couple of basic social media courses as this has massively moved on since I worked in a corporate organisation.

Where do you get your ideas from?
Everything around me. I am a very creative person and have always had an eye for what looks good in terms of styling.

Where do you get your customers from?
Mainly social media and word of mouth.

What have you learned since you started the business?
That you can achieve anything you set your mind to, you just need to have the confidence and drive to take that initial step.

 

What is the best part of having your own business?
Trying on all of the clothes.

 

Would you recommend following your dream to other people, who may be bit reluctant to step off that precipice?
Most definitely. You will make mistakes along the way but most successful people make mistakes.

 

Pop along to Anna's charity fashion and beauty event at
The Scotch Windsor on 2nd November…


For more information, visit https://www.facebook.com/OFFTHERACKLIKEPAGE/

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